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Auspicious
Sep 9, 2010, 05:53 AM
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(http://www.nytimes.com/)
Now that's interesting..:)

I am not sure I will use it though - too much of a control-freak here..:p
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Google Instant: A Fundamental Shift in Search
By MATTHEW LYNLEY of VentureBeat
Published: September 8, 2010 | The New York Times (http://www.nytimes.com/external/venturebeat/2010/09/08/08venturebeat-google-instant-a-fundamental-shift-in-search-88821.html?ref=technology)

Marissa Mayer, Google's top search executive, announced a "fundamental shift" in how search operates with the launch of Google Instant at a press event in San Francisco Wednesday morning.

Marissa Mayer, Google's top search executive, announced a "fundamental shift" in how search operates with the launch of Google Instant at a press event in San Francisco Wednesday morning.

A Google engineer later showed search results for local weather appearing after typing just the letter "W".

Mayer said Google has spent a lot of time optimizing search on Google's end - bringing it down to about 300 miliseconds on Google's server - and network time - how fast individual internet connections are and how they affect the speed of the search.

But even with optimizing those, a search still takes around 25 seconds, and all that focus is only on around one of the 25 seconds, Mayer said. So, Google has been focusing on how to optimize the "physical" aspects of search - the typing and the thinking that a user does when searching. She said she expects users to save anywhere from 2 to 5 seconds per search.

"We want to make search fast, fun and interactive," Mayer said.

Google Instant will be rolling out starting today for Safari, Chrome, Firefox and Internet Explorer 8. The service will roll out internationally throughout the week.
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