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The Curse of Comparisons in the Quest for Progress Print E-mail
Written by Shoko Loko Bangoshe   
Wednesday, 19 September 2007

When most Nigerians discuss the problems with Nigeria, much of what they say boils down to how much the average Nigerian suffers to eke out an existence on a daily basis. You typically hear statements like "The power supply situation is terrible", "Roads are in a state of complete disrepair", "The price of food is so high - you are lucky if you can have two meals a day" or "Can you believe that I had to trek to work today because those stupid drivers doubled the fare?"

Obviously, what's common to all these statements is that they try to describe a bad state of affairs. But what's more interesting is that if you look deeper, each of the statements is making an implicit comparison with something else. For example, the person who says the power supply situation is terrible is only saying this because he is aware that it can be much better. The person who complains about the price of food must believe that it is possible in this world to have a situation where the price of food is much lower than what obtains today.

This leads me to think - are the things that most people regard as problems regarded that way simply because people's expectations have been shaped by their experience? Assuming that people never had any idea that electricity could be supplied for more than one hour a day, does this mean that people wouldn't complain about power shortages? I believe they wouldn't, because people do not use absolute measures to decide whether they are doing well or not - they use comparisons. It doesn't matter if you are earning N30 million a year - if all your friends and neighbours are earning N50 million, it is hard not to think of yourself as some kind of failure.

So it looks like the real problem we're dealing with here is not only that Nigerians are aware of how much better a life they can enjoy, but also that they are aware how far away from that life they are. Some of this awareness comes from information about lifestyles in other countries - this information is either found by browsing the web or listening to descriptions given by friends and relatives who are resident abroad. This means that implicitly, Nigerians may use conditions in these countries as a benchmark for material well-being. Alternatively, this awareness may result from the fact that Nigeria has regressed over the years so that many Nigerians still have a memory of how much better things used to be.

Anyway, if I'm right about the discontent amongst Nigerians being caused by the gap between what their current situation is and what they believe their current situation should be, then there are at least four approaches to making Nigerians more content about their lives:

Approach 1: Play catch up. This is the traditional strategy that the Nigerian government claims to use and which most Nigerians advocate. It consists of developing the economy by building infrastructure, enforcing the rule of law and safeguarding property rights. The idea is that as the economy grows, there will be more jobs and therefore more wealth to enable Nigerians to buy the same goods and services that are bought in those 'benchmark' countries.

But I wonder. Surely, as Nigeria is growing its economy, those 'benchmark' countries will be growing their economies as well. This means that just as Nigeria has got to the point where they used to be, they will have moved on to say, a point A. And when Nigeria gets to point A, they will have moved on to point B. And as long as that disparity remains, there will always be that discontent. Perhaps we will catch up - but it looks like it will take an awfully looooooong time for that to happen.

So in the light of this, let's look at some other approaches:

Approach 2: Pull them down. Like the first approach, this approach recognises that the material well-being of Nigerians and citizens of other countries must reach parity for Nigerians to be content. Unlike the first approach though, this approach relies on sabotaging and destabilising other countries to such an extent that their economies go into a tailspin and they are eventually 'dragged down' to Nigeria's level.

Obviously, Nigeria does not have such military might that it could achieve this by sheer brute force. However, the Nigerian government could turn into a 'rogue nation' which would serve as a haven for all kinds of international criminal activity. Such activity could end up creating all kinds of havoc in the international markets and sending the world into a global recession. In addition, it could send out economic sabotage agents to various countries to wreck their economies.

Then after those economies are wrecked, Nigerians can offer their services in survival techniques to citizens of those countries. Seminars and workshops with titles like "Adopting An Energy Efficient Lifestyle On An Hour Of Power A Week" and " Drinking Water Without Pipes - The Pure Water Option" will become commonplace, and Nigeria may even enjoy a bit of a boom. However, the temptation to expand too aggressively in this area will need to be curtailed, lest other countries band together to pull Nigeria down too.

Needless to say, this is a toxic option that does not bear serious thinking, given the possible international isolation and opprobrium that Nigeria would reap. Still, I've listed it just for the sake of completeness.

Approach 3: Information lockdown. As I said before, the reason that Nigerians are discontent is because they are aware of the gap between where they are and where they want to be. This approach recognises that the awareness is the problem, and sets out to deal with this by blocking all sources of information that could lead Nigerians to think that they are not getting as good a deal as they could get.

The problem with this approach is the sheer amount of totalitarianism that would be required to implement it. Freedom of expression would be the first casualty, as it wouldn't be acceptable to have people peddling stories about how much better things are "over there". There would need to be total control of television, radio, the press and of course, the internet. Spies would be needed to ensure that people did not peddle rumours of well being elsewhere. Spies would also be needed to spy on those spies, not only to ensure that they were doing their work, but to ensure that they too did not peddle rumours.

But the biggest problem is that when people realise that access to information is being controlled, rumours spread like wildfire and any thing they read in the newspaper is immediately distrusted - so the aim of making Nigerians content will still be defeated.

Approach 4: Don't worry, be happy. This approach accepts that there will be differences between the material well-being of Nigerians and the material well-being of the citizens of other countries. It also accepts that there is no way of preventing Nigerians from finding out about these differences. But it attempts to 'immunise' Nigerians against any discontentment they might feel by getting them to see that just because those citizens have certain material goods does not mean they are necessarily happy.

To some extent, there is a point to this. Must we relentlessly acquire everything just because everyone we know is doing so? If we were happy before we knew about this thing that we must acquire, why all of a sudden are we now unhappy? Must we tie our notions of well-being to what obtains in a country far away whose culture is very different from us?

Unfortunately for this approach, the answer to this question for a large majority of Nigerians is "yes". It may not be that they desire to obtain these items specifically because they are used abroad - it may more be a case of a 'diffusion effect'. What happens is that a few 'early-adopter' Nigerians acquire the items from abroad and show them off to a wider group of Nigerians, who then acquire the items and show them off to an even wider group. So those Nigerians in the ever-widening groups are acquiring these items purely because they see other people in society doing so and they are under pressure from their family and friends to do so - and these are very difficult forces to resist.

It also means that the curse of comparisons in determining material well-being will be with us for a while yet... at least until technology achieves the ultimate aim of bringing the cost of making things down to zero. When that happens, material differences will disappear since every thing will be virtually free to produce. Of course, human nature being what it is, a new way will quickly be devised for differentiating 'haves' from 'have-nots'...

 

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RobotRobot is offline 
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 # 1

When most Nigerians discuss the problems with Nigeria, much
of what they say b...Read the full article.

Posted by Robot| 19.09.2007 20:47

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truthsayer33truthsayer33 is offline 
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 # 2

you forgot another dimension: peoples memory of the Nigeria of good education,efficient police and judiciary....beautiful Bar Beach....diligent public health inspectors etc

Posted by truthsayer33| 20.09.2007 09:19

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Shoko Loko BangosheShoko Loko Bangoshe is offline 
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 # 3


=truthsayer33;2091289>you forgot another dimension: peoples memory of the Nigeria of good education,efficient police and judiciary....beautiful Bar Beach....diligent public health inspectors etc


Good point - but actually, I did refer to this when in the fourth paragraph I said:


Alternatively, this awareness may result from the fact that Nigeria has regressed over the years so that many Nigerians still have a memory of how much better things used to be.


Posted by Shoko Loko Bangoshe| 20.09.2007 11:42

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Sapele ManSapele Man is offline 
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 # 4

This leads me to think - are the things that most people regard as problems regarded that way simply because people's expectations have been shaped by their experience? Assuming that people never had any idea that electricity could be supplied for more than one hour a day, does this mean that people wouldn't complain about power shortages? I believe they wouldn't, because people do not use absolute measures to decide whether they are doing well or not - they use comparisons. It doesn't matter if you are earning N30 million a year - if all your friends and neighbours are earning N50 million, it is hard not to think of yourself as some kind of failure.

Shoko,

Correct me if I am wrong. What you are saying in effect is that human beings are incapable of identifying a satisfactory situation unless they have prior knowledge of something better. Is there a scientific proof for this conclusion?

Posted by Sapele Man| 22.09.2007 15:17

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Shoko Loko BangosheShoko Loko Bangoshe is offline 
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 # 5


=Sapele Man;20912741>
This leads me to think - are the things that most people regard as problems regarded that way simply because people's expectations have been shaped by their experience? Assuming that people never had any idea that electricity could be supplied for more than one hour a day, does this mean that people wouldn't complain about power shortages? I believe they wouldn't, because people do not use absolute measures to decide whether they are doing well or not - they use comparisons. It doesn't matter if you are earning N30 million a year - if all your friends and neighbours are earning N50 million, it is hard not to think of yourself as some kind of failure.



Shoko,

Correct me if I am wrong. What you are saying in effect is that human beings are incapable of identifying a satisfactory situation unless they have prior knowledge of something better. Is there a scientific proof for this conclusion?


Not quite, Sapele Man.

What I am saying is that they ARE capable of identifying a satisfactory situation, but what they regard as 'satisfactory' will change as their experience grows.

As an example of how changeable the 'satisfactoriness' of a situation can be, let's take power supply. Most people will agree that a 24-hour-a-day, 365-day-a-year situation is satisfactory. But what do you think Nigerians would do if they learnt that all other countries now used 'smart power' which not only powered your electrical appliances but allowed you to control them automatically and remotely? Do you not think that Nigerians would come to regard their 24-hour-a-day scenario as 'archaic' and demand a better service?

As long as there are no limits to the imagination and the inventiveness of the human spirit, 'satisfaction' will always be ephemeral.

Posted by Shoko Loko Bangoshe| 26.09.2007 05:41

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Sapele ManSapele Man is offline 
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 # 6


=Shoko Loko Bangoshe;20913549>Not quite, Sapele Man.

What I am saying is that they ARE capable of identifying a satisfactory situation, but what they regard as 'satisfactory' will change as their experience grows.

As an example of how changeable the 'satisfactoriness' of a situation can be, let's take power supply. Most people will agree that a 24-hour-a-day, 365-day-a-year situation is satisfactory. But what do you think Nigerians would do if they learnt that all other countries now used 'smart power' which not only powered your electrical appliances but allowed you to control them automatically and remotely? Do you not think that Nigerians would come to regard their 24-hour-a-day scenario as 'archaic' and demand a better service?

As long as there are no limits to the imagination and the inventiveness of the human spirit, 'satisfaction' will always be ephemeral.




Shoko,

You have successfully left my mind wondering over this non-stop. I can picture a situation where people having experienced something demands for improvement because they have developed expectations based on what they know exist some where else, as your analogy illustrates.

What really troubles my mind is that I can imagine some people wanting something even when they have never experienced anything like it before. The reality today is that in addition to necessity, curiosity has added an impetus to many of today’s scientific break through.

Have I lost the plot?

Posted by Sapele Man| 26.09.2007 16:01

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Shoko Loko BangosheShoko Loko Bangoshe is offline 
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 # 7


What really troubles my mind is that I can imagine some people wanting something even when they have never experienced anything like it before.


Sapele Man, I grant you that a few people will want something even though they have experienced nothing remotely like it. Such people typically have very vivid imaginations so that they can picture what the thing they want will look like. Such people are also radicals in the sense that they will not accept conventional wisdom as to what is or isn't acceptable.

But really, such people form a minority of the population. Most people do not have such active imaginations, so instead they base their desires and set their expectations on what they have experienced. Most people are not curious enough to consider possibilities, so they will be content with the here and now if they believe that is the best that is currently available in their experience.

Posted by Shoko Loko Bangoshe| 26.09.2007 16:20

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