| Lecture 25: Introduction To Business Operations |
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| Sunday, 06 November 2005 | |||||||||||||||||||||||||
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So far, we have talked about the types of businesses, how businesses are financed and how the products of businesses are marketed (sold). Now let us focus on what most people call the most technical aspect of business, the operations of business on a day to day basis. Businesses exist to do something, operations or productions management tell us how they go about doing what they exist to do on the day to day basis. Since there are different types of businesses and different businesses do different things, it follows that their operations would be somewhat different. Be that as it may, there are What engineering and manufacturing firms do daily is different from what banks do on a day to day basis. Nevertheless, operations/productions managers perform related tasks. Let us look at some of these tasks in a cursory manner. The reader who is interested in productions management must take courses in it. It also helps if he has a technical degree in a line of business where he wants to produce something. Obviously, a person with engineering degree would work in the productions of electricity, a person with degree in finance and banking would work in banking operations, a person with marketing degree would work in a retailing, and a person with a doctorate degree would work in producing knowledge (teaching students at a university). Productions management requires technical education in the area one wants to produce and manage something. We shall make this lecture realistic and not merely academic, by using examples from the real world. Consider a retail store. What goes on in a retail store? First of all, there must be space for the store to Immediately engineering and architecture comes to mind. Engineers and architects design the buildings and floor plans of stores, factories and offices. In doing their design, they must take into consideration what my old business studies adviser at UCLA, Professor Louis Davis, used to call sociotechnical systems. Buildings, machines etc must be designed to accommodate production technology, as well as human needs. It is not an either or design but both. The machines must be such that they efficiently manufacture You walk into a room and it is painted red and that reminds you of blood in an accident scene, so you feel uptight and, if you are tense your efficiency is reduced. Such things as lighting in an office, whether there are plants in the office etc affect workers morale and productivity. Socio-technical systems attempts to design machines, office space etc in such a manner that both machines and human needs are served. The design of machines and the technology for producing what the business exists to produce is obviously the realm of technicians. Engineers and architects design office buildings, stores for retailing, If the equipment for producing what you want to produce is not good enough or is old and dated, obviously, you must modernize it. Every factory, equipment has a life span when it is able to do what it is INVENTORY MANAGEMENT Production requires bringing in raw materials and transforming them into finished products. You bring in raw materials and add labor and operations to them and produce new products. The new products are Consider refineries. They exist to transform crude oil into the gasoline (and other petroleum derived products) that motorist use in driving their cars. Where is oil to be found and obtained? In the Many of the refineries in the USA are located in the Golf states, and in California and Alaska. These states have the added advantage in that imported crude oil is off loaded in their sea ports and piped to the various refineries where they are refined and then shipped inland. It should also be noted that the southern USA is the poorest part of the country. Labor cost is relatively cheap in the south. This means that refineries would have less labor cost than if they had manufactured their oil in high labor costing areas like the Seattle area (a place with the highest concentration of university educated persons in the country, hence it tends to have high tech industries like Microsoft, Boeing, Cancer research facilities etc.) In Nigeria, most of the oil is obtained in the Nigeria Delta region. We have refineries in the Delta region, Port Harcourt and Warri. We also have refineries in the North. It would seem to make economic strategic sense to spread refineries to the North, so as to avoid concentrating the source of oil in one area. For example, suppose all the refineries are in Ijawland and Ijaw youths go on rampage and destroy them all; if there are no refineries in the hinterland, Nigeria would immediately go into an economic crisis. Thus, whoever had the foresight to build oil refineries in the North seem to have thinking going on in his brain? In making decisions as to where to locate factories, many economic factors are taken into consideration, including such things as location, cost of labor, location of raw materials, transportation of raw materials to factory site, markets for finished products etc. Again, this is not a technical paper, so suffice it to say that the productions management entails such things as deciding where factories are located and how those factories are constructed and run on a day to day basis. Raw materials cost money. Businesses often do not have lots of money lying around. Therefore, decisions must be made as to how to buy raw materials. Do you purchase large quantities of raw materials and store them for future usage or do you import them little at a time? If you imported large quantities of raw materials and stored them, suppose something happened to them? Think of hurricane, even theft. What would then happen? You would have lost millions of dollars worth of inventory. Moreover, it costs money to store goods and protect them. Would it not be nice to arrange with supplies of raw materials to just bring to you what you need on a weekly basis, so that you avoid the cost of buying large quantizes, avoid storage costs and avoid IN AND OUT. Businesses do not have the money to invest in large quantities of inventory, in this case, products, and have them lying around. If you produce something and immediately ship it out to wholesalers, those This all sounds clean and neat. Unfortunately, life is not always that simple. Many factors affect what companies can or cannot do. Consider transportation. Is the transportation system in the country In the former Soviet Union, the system of distribution of goods was so poor that farmers would harvest their products, say potatoes, and have no easy way of getting them to the markets, so that they rot in their Consider a bank. You go into a bank to make a banking transaction. You deposit your money and or withdraw money from your already existing account. This requires your interfacing with the bank?s These are the typical operations of a bank. The bank?s operations manger is responsible for coordinating the activities of the line workers doing depositing, cashing, withdrawing, lending work etc. The operations manager is responsible for the money coming into the bank and the money going out of the bank. Now consider a typical academic unit at a university. Its operations and productions management entails the professors teaching their subjects to their students and the chair persons of the various academic departments coordinating the professors? actives. The chair of the department is a supervisor and supervises the activities of his colleagues, as well as the clerical staff of the department. The chair person, in turn, reports to the dean of his college. The dean reports to the Provost/vice president who coordinates all the academic colleges of the University. The provost (also called vice president, academic affairs) reports to the president of the University. Several other persons report to the president of the The salient point is that operations and productions management entails doing what the business exists to do, producing its products. The products are then sold by the marketing department. The production The productions manager works with the marketing, financial, and human resources managers to make sure that they do what they are supposed to be doing in their business. Consider a store manager. He must understand many things: who delivers the goods that he sells (his inventory), when do they do so? How does he take ownership of what they delivered? How are they stocked in the stores shelves: by his staff or the deliverer?s staff? What does he do with items that are not selling quickly, hence occupying store shelf space? Space has cost attached to it. How long should he permit a product to be on a shelf before he removes it as not demanded by the buyers? Shipping and handling issues. How to get customers into the store by reducing the price of certain products (while raising the price of others (You advertise that you are selling orange juice at rock bottom prices; that attracts people into the store. They buy dirt cheap orange juice but hopefully they also go to the produce and meat sections and buy vegetables and meat. You mark up the prices of vegetables and meat etc to cover the loss you took in reducing the priced of orange juice). I will not go into detailed discussion of specific operations management in this lecture. The subject is fascinating and you ought to study it, if only for the heck of doing so. Leaders, be they in business or in politics, ought to understand how businesses manage their productions department. A leader ought to have lots of knowledge of how his economy works and that includes what goes on in business operations.
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Posted by Robot| 09.11.2005 05:03